About
A practice, not a product demo.
Northway is an AI consulting practice: a network of senior engineers and AI specialists, founded and operated by Filip Iversen. We design, build, and run intelligent systems for teams that want results, not pilots.
Who you're working with
Northway runs as a network rather than an agency: a tight bench of senior engineers and AI specialists assembled around the shape of each engagement. Filip stays your single point of contact from first call to launch, so you get a bigger team's range without the handoffs, and one person who's always accountable for the outcome.
How we think
The boring decisions are the advantage.
The interesting work in an AI project is rarely the model. It's everything around it: the foundations that decide whether a clever demo becomes a system your business can lean on.
We've learned the same lesson in fintech, insurance, and product startups: a design system, a headless API, and disciplined engineering let a small team ship like a much bigger one. Northway exists to bring that leverage to teams adopting AI, without the pilot purgatory most of them get stuck in.
Where we've built
Startups, enterprises, and everything between.
Financial technology
Lending origination and servicing platforms, insurance policy administration, and the compliance-heavy workflows that come with regulated industries.
Design systems at scale
Tokens and component libraries implemented in code: the connective tissue that lets product, engineering, and marketing move as one.
AI-first products
Agentic features, headless APIs that are addressable by both humans and agents, and the evaluation discipline to ship them safely.
Shipping through change
Startups through acquisitions, legacy systems through modernization, small teams shipping at a pace that usually takes three times the headcount.
What we bring
What you get in every engagement.
Full-stack architecture
TypeScript end to end, headless APIs, serverless and managed infrastructure. Production systems across every layer.
AI engineering
Agents, RAG, model selection, and the evals, guardrails, and observability that turn a demo into a dependable system.
Design that ships
Design systems and interfaces built in code, so what gets designed is what gets shipped, down to the last hairline.
Senior judgment
We've made the expensive mistakes already; you get the decision without the detour.
What drives us
The values under the work.
Ship, not pilot
Production from the first commit. A demo nobody can rely on isn't a win.
Foundations first
Design system, headless API, working CI. Invest once and everything after it gets cheaper.
Honest counsel
We'll tell you when automation isn't worth it. Trust is the whole business.
Own the outcome
We run what we build and stay accountable for whether it works.
Want to build something that lasts?
Whether you need AI automation or just want to compare notes, we'd like to hear from you.